¶ PVYanalytics | Getting started
Own everything and be happy. Secure your analytics with real informative value and make the real decisions out of it.
A very powerful alternative to Google Analytics, that protects your data and your customer’s privacy. It’s built on top of the famous Open Source Solution from Matamo.org, where we not only built-in all available commercial Plugins and Extensions, which an average Web Agency or SMB can’t afford, if you also consider to integrate accurate GEO Location Databases, for Global GEO resolving to the local area of your visiors, with indicies of tunneled visitors, corporate vistors and so one.
On top on that, we integrated an enhanced Media Analytics, which gives Video, Podcasts or Media Publisher finally meaningful insights, such as, where exactly the Video has been dropped from the Audience and worthfully stats as average finish rate of an Video.
Noteworthy, that we packed all this into a new Design, combined in conjunction with PVYcentral, we offer a cookie-less non-privacy invasive tracking method by parsing the logs on sytsem level into your PVYanalytics, in an automated and convienient way. T on top with own plugins for the top ten CMS on the market, we round up an excellent piece of softare
Additionally, we made a series of new Plugins, for popular Content Management Systems, which also include for Web Developer Crashlytics insights to improve their code for their clients. And of course PVY-ID enabled, so the Orginsation Admin of your Organisation can assigned Access to PVYanalytics and define the Access role for it.
The great solution was rounded off with some more modern and contemporary tokenized identifiers and custom alerts with PVYmessenger as an secure channel endpoint.
¶ Combine the Power of PVYapps
As a Web Agency, Web Developer or Operator/Owner of an Website or App, you may want to consider to check out PVYcaptcha, PVYapplytics and PVYdevices. Combined with PVYanalytics, you increase your Cybersecuriy Level and also debugging any kind of errors within minutes while respecting the Privacy or your users, and your own one.
¶ Feature Overview
This overview is in a summary style written, while you can dive-in deeper using the feature title or read the documentation and visit regulary our blog and webinar section on our main website: pvy.swiss - You can find monthly free deep dive trainings to unleash the power.
¶ PVY-ID & 2FA
Only PVY-ID User can sign in, using PVY-ID Single-Sign-On, with either OTP App for Multi-Factor-Authentication or enable Login Token Auth for additional security.
¶ Dashboard
Delivered with default metrics Dashslets, Drag&Drop Arrangements, adding new KPI or Visualization or Table Dashlets, endless possibilities for your Key Metrics at Glance as first sight after login. You can create own Dashboards, rename them, rearrangem them as you like.
¶ Vistors
PVYapplytics displays realtime visits to your Insights, with average delay of maximum 2 Seconds.
¶ Overview (Dashboard
The Overview comes with just little Dashlets as a preconfigured Dashboard:
- Visitor Over Time
- Visitor Overview
which you can enhance with dozens other for our meaningful dashlets.
¶ Visits Log
A stream with your Visitor and all interactions within that visits useful Device Informations:
¶ Visit Log Detail
Based on the interactions, you have different metrics being displayed, here you see the particular visitor has looked up on a video platform based on keywords an Episode, and he watched the video, with several pauses, to its end:
¶ Realtime visitors
On the Dashboard for Real time visits, you see all your current popping up Visitors, how long they are already here, and how many and what Interaction they do, in terms of Content such /page or Media they playback. In Edition you have contextual informations, which are being displayed by mouse over, such as where they come from, device informations with brand and model, and browser engine in use, screen resolution and interactions.
¶ Realtime Map animated (12h Span)
The realtime map shows you with animated pulsing circles current hotspots on the worldmap, with options to zoom into the country, region and city. It can be useful in terms of global or local events, for example if you have a news driven website
¶ Locations
Realtime location let you quickly drilldown vistors of a certain area, and analyze it further with built-in “row evolution” which you then can compare with one click against other metrics or locations, or you can open the segmented vistors logs:
¶ Devices
To know which Devices your customers/vistors are using, is for any kind of web developer kind of important, for decision making for website improvements or implementing device specific functions, like CSS Animations.
PVYanalytics can track them down regardless if users are coming with so called "Protective Web Browser such as «Brave». Most interesting are Device Type and Screen Resolution, to understand your audience and optimize the expierence for these groups accordingly.
¶ Operatig Systems & Browser
Every Web Developer knows, CSS and some Opacity Overlay or Z-Index has to be different implement for Apple Safari than for Google Chrome, but many Web & App Developers still believe, its sufficient, if their code runs smooth on Google Chrome only, since they assume, Google Chrome is market leader. The stats above shows it different, and even we look to different large websites wihin the “Golden Billion”, Apple Safari is mostly dominant nowadays (cross platforms) due the fact that most private users in the so called western hemisphere, use Apple Devices at home, where it looks in south europe and east europe slightly different, as in India, where Android and Chrome is a bit more dominant.
¶ The Lie about Privacy Browsers
Many Web Browser are such as DuckDuckGo Privacy Browsers or Brave Browsers or even TOR Browsers promise their users a higher privacy then the big 5 (Safari, Firefox, Chrome, Opera, Edge). Some may where pioneers including privacy for do not track features and phoning less to home, but lets have a look what every Web Analytics see from a device which is using «DuckDuckGo Privacy Browser»:
So as you can see, we see the same as he would use Safari or Firefox. The Particular Vistor Visit Interaction Profile:
Device Samsung Galaxy Tab A7 10.4" (manufactured 2020) WiFi, with a Screen Resolution of 800x1334, powered by Android Version 12 (old, but thats an Android Problem) Living in City “Körle, Germany”. And this Informations, since its not linked to an Personal Identifiable User-ID, just a Visitor ID, is fully GDPR/DSGVO conform. We do not resolve the IP Address for privacy reasons to the House and Street Number, and Floor and Direction of the Appartments, as the Internet Provider does, but long story short: The Privacy Browser gives us the same Informations, as any other browser, and this is how the internet works.
VPN Tunnels vs. Real VPN (Learn More about using VPN Tunnel - another false claim for more Privacy, since we can identify Proxys and more)
¶ Software
Like on every report, you can drill down for a particlular OS and its Row Evolution and compare for example, if entry point is set to X, how the users act differently on your Website based on the OS (Conditional Gestures, Behaviours, driven by OS Features)
¶ Times
You can analyze on which local time your web or app content attracts users most, and you can filter these with the global time period switcher with relatives time spans such as past 12 Hours, last 7 days, or 30 Days or from day-x to day-y.
¶ User-IDs & Custom Variables
Attention-attention! Since in some countries its a legal obligation, on some platform a must for fraud-preventions, such as on eCommerce Trading Platform, you can link a customer Login on your Website, with its uniqe Visitor-ID PVYanalytics is generation automatically. But it requires a few Steps:
- Updating your Pricacy Terms on your Website - It’s in all countries worldwide mandatory, if you link a website analytics with a unique visitor it to a real user login and its personal data.
- You need to implement a few lines of code on your website or application to make it working.
Custom Variables can help to mask or identify certain fields, on forms, usernames, but also to avoid any other mistakes.
¶ Proxy Details
- To not confuse users and admins: we diffenciate to kind of Proxy Types and Setups in PVYanalytics:
- Proxy Tracking - Tracking JavaScript is hosted on own Domain and Proxied to PVYanalytics, to bypass any AdBlocker or Several Tracking Blocker as an Browser Extension
- Proxy Identifier of your Vistor Logs
This report is about your Website or Application Visitors usinga Proxy to reach your Service. The Proxy Identifier identifies TOR Networks, VPN Operators Exist and Entry Points, lists the Operatorname, ASN from Ripe Allocated, and Security Severity on Top. We decided to include this capability as an measurement tool for eCommerce Website as Fraud Prevention and also because its always interesting to see when people visiting your service or application with some proxies between to try to keep anonymous.
Proxy Report Details
It is identifiable when someone in a deck chair on Caymen Island accesses your website or app service via proxy through a server in Gatewick. Usefull custom reports for scary peoples with Notifications on Event may look as follow:
- Device Type: Unkown
- Display Type: Unkown or 800px
- Operating System Unkown or Linux, mostly Arch
- Proxy identified: Yes
- Internet Provider: Unkown
If you have a lot of such vistors, we recommend to look for a new Business Model which doesn’t raise so much attention. You may call your local money penny administration and ask, if you missed to pay your tax or so.
If you need Cyber Defense, you can always call us on PVY.swiss We don’t forget. We are legend. They can expect us (if we feel really boring).
¶ Custom Alerts by SMS/Email
To stay tuned about whats going on your Website or Application Service, you can define a custom alert, for example if the mentioned metrics above occurs, and get notified by sms or email. Later this year as well you can define a webhook into PVYmessenger. Alerts can be created an managed in your personal account settings, based on Website Project or Site Group, same for Email Reports.
¶ Email reports
You can create any kind of email report based on your available KPI Metrics and email that on a specific schedule such as:
- Daily
- Weekly
- Monthly
With a time when to send, by email or sms, and define your audience beside your self, such as a customer or digital content director.
Data driven by Custom Reports, can be added as well, follow on the on screen guide how to do.
¶ Our IP Geolocation Database Update Cycles:
- IP2Proxy - automatically on new entries
- Provider Database - monthly
- Organisation Database - weeky
- Fraudulent IP Networks - weekly
¶ Campus / Indoor GEO Location
This supports GEO Location of IPs (private) within an intranet or campus/university environment for any private IPv4 and IPv6 Subnet Addressing, utilizing GPS of Device and WiFI Access Points.
It also can be utilized withing Shopping Malls, who offers Free WiFi and may use Beacon Technologies to push local groceries promotions to users devices.
¶ Behaviour
This section offers your within various Dashboard, Statistics and Visualization, how your Vistors/Customers are engaging with your published Content. And the Insights are very powerful. And no, there is no Website or Web-Application out there, which can’t be improved on certain ways. And here you can learn more about it.
Folling examples shows the most user transations after user has logged into the website or application:
¶ Pages
Each of these Pages Analytics are being rendered in a table with some useful stats. You can have quickly deep insights with following instruments, for each you can add a comparision to track the evolution of the content and its user engagements:
- Open Transitions
- Open Page Overlay
- Open Segmented Visits Log
- Open Page Perfomance Report
- Open Row Evolution
And of course like on every report view, you can also export it in various formats such as:
- CSV
- XML
- HTML
- TSV
- JSNO
- RSS
¶ Entry Pages
List you all entry pages from your visitors
¶ Exit Pages
Lists you all exist pages when users leave your website
¶ Page Titles
Detailed Repports of all our Pages on Website, identifiable over your Page Title.
¶ Site search
What users search and click on a site search result page
¶ Outlinks
Referenced Weblinks on your Website, how much they get clicked
¶ Downloads
All Downloads User performing, with details to File Name, Mimetype and related Meta Data, with basic Metrics such as:
- Open Segmented Visits Log
- Open Row Evolution
with differentication of unique downloads and downloads total per item.
¶ Events
Powerful Overview about user triggered Events, such as Play, Pause, Search, Resume, Finished, Downloads, splitted into programmable sections, based on your Javascript Code for User Interactions, by default:
- Event Categories
- Event Actions
- Event Names
which are being delivered trough our Media Analytics.
¶ Contents
Extensive configurable Content Tracking, in use for Call2Action Buttons, Banners, Ads or visual interaction for promoting product 1, service 2, in conjunction of site elements or snippets.
Content Tracking is a feature within PVYanalytics that is designed to show how effective specific pieces of content are at generating interactions on any page of your website or app. You might be wondering how often a specific ad or a banner was displayed and viewed by your visitors on any of your pages and how often a visitor actually interacted with them. We call these two parts content impression and content interaction. Comparing these two metrics allows us to generate an interaction rate.
This feature is not only limited to ads or banners and it can help you discover the most effective placements and variations for any of your content. Once a page has loaded we log a content impression for each content block that is visible to the user.
A content block consists of a content name (My Product 1), a content piece (“product1.jpg” or “Buy Product 1 now”) and a content target (http://landingpage.example.com). As soon as a visitor clicks on a content block a content interaction is logged allowing you to analyze the ratio of content impressions to content interactions. As soon as a visitor scrolls down the page and sees more ads/banners/blocks, we automatically log the impression for each block.
Report Identifier are:
- Content Name
- Content Piece
¶ Engagement
Key KPI values at glance for your user engagement, for returning visits, frequency, time since last visits, visited pages on visit and so one, extendable with other KPI Values.
¶ Transitions
Transition Analytics shows in detail comparable insights with evolution and are being segmented into:
| From | To |
|---|---|
| From internal pages | to internal pages |
| From internal search | outlinks |
| From search engines | exits |
| from social networks | |
| From websites | |
| Direct Entries |
and can be filtered / displayed over Action Type as:
- Page Titles
- Page URLs
against the Top 100 Pages / Labels you have and you see then also, how logic your users/visitors are following your content. Example: Video Part 1, Video Part 2, Video Part 3.
¶ Performance
This is the Dashboard, your Web Designer, Team or Agency has to consultant on a regulary base, if you are producing dynamic content on your website or service or you run an eCommerce or B2B Order Platform.
Metrics that counts in terms of the performance of any website is measured what happens on your visitors web browser:
Each Page URL / Title can be identified with folling performance metrics:
Unique Pageviews, Average Network Time, Average Server Response Time, Average Transfer Time, Average DOM Processing Time, Average DOM Completion Time, Average on Load Time, Average Page Load time.
- Open Transitions
- Open Page Overlay
- Open Segmented Visits Log
- Open Page Perfomance Report
- Open Row Evolution
¶ Acquisation
Under Aquisations, you will find all important metrics for your digital marketing team in terms of new Visitor and Customer Aquisitation combined with your Content Analytics, Campaigns, SEO Management, Search Engine and Social Networks including Tags and Keywords, which really leads to new users.
¶ Overview
Summary Evolution of Metrics by the chosen Time Period, such as:
- Direct entries
- Total Visits
- Channel Types
¶ All Channels
Summary Evolution of Metrics over all Channels of your Acquisation
¶ Search Engines & Keywords
Beside of the Search Engines, it lists also the Keywords which your visitors has entered on the particual search engine, where they got referred to your website. Requires you set Keyword Tracking and setup the Tag Manager.
¶ Websites
Summary Evolution of all Website, which referring with a link to your website.
¶ Social Networks
Summary Evolution of all Social Networks, such as Telegram, Facebook, Instagram, Mastadon, X and so one, which referring with a link to your website.
¶ Campaigns
When you take User/Customer Acquisation seriously in the Online World, you have to work with several Campaigns, which are a kind of teaser or story you publish on partner channels, networks and social site, to drive attention to your Product or Service your offering. Most common approaches are the use of:
- Newsletter Campaign (PVYmailr)
- Adwords
- Banner Advertising
- Social Influencing / Bloggers
- Channel Programs of Industry you are in
PVYanalytics let you track the success of any campaign, in association with PVYmailr for the Online World, and with PVYlnkr also for the Offline World, such as Poster Advertising with a QR Code in the Public Transportation.
Therefore, you need to setup or define a Landing Page, where you want to drive over so called Call2Action of adverstised content in a campaign your users to it.
You can use special landing page, to drive a specific message to new acquired users and funnel them accordingly with PVYforms for example to their exact point of interest, or you can define an existing web page in your site, where they shall land on.
If you use PVYbusiness-Suite, within the built-in Marketing Collection, you can also raise automatically new Landing Pages and alter the content in a visually appealing way where you promote the value of your products or services.
¶ Campaign URL Builder
A campaign consist of several URLs within your own Website or/and Landing Pages, and can be combined with the Tag Manager, measuring triggered Events by the User, to get an idea, how the really interact with your content and how succesful it leads to real new customers or users on your platform or website.
Even it takes time and efforts to design a campaign, its not only a powerful instrument, to help you understand why and when on which point you turn interested visitors into real paying custoomers or where they drop-off.
Therefore we at PVY.swiss stating following: Every Website with a purpose of making money trough selling eCommerce Products or Services, even the Services are being delivered in the Offline world, shall have regulary campaigns. If you start campaiging when you realize you lose revenue or customer, its already to late, since all campaigns who raise a product or service awareness needs a while to thrive sales.
A good practice of Campaigning is also the use of A/B Testing, and the definition of Goals inside a campaign. Goals also can be defined with Url Fragments such as:
- /signup
- /freetrial
- /product1
- /service2
- /cart
and once setup is done, you have tremendious powerful insights in real time and extensive reporting capabilities for decision makers. The secret of all this big platforms such as Galaxus.com Zalando.com is quite simple: All they started small, but they understood, that only data-driven analytics and campaign measurements, lead to success. So they had from the beginning not only content creators but also one or more people who just monitored over Analytics, what kind of keywords, products and campaigns works better than others. And continously improved their way doing so.
It also let you create URLs, you see often your self, if you click on an email footer from a subscribed Newsletter, which does not include a tracking link for the newsletter tool but an url like:
example.com/offer?mtm_campaign=myproduct&mtm_source=Newsletter_7&mtm_medium=email
which also can be tweaked into your regular E-Mail Signature such as:
example.com/offer?mtm_campaign=our-website&mtm_source=mailfooter_7&mtm_medium=email
and such things are helping you not only to optimise your content, but also to make decision if this or that is realy useful.
¶ Campaign Management
Nowaydays, as successful campaign looks like:
- Image/Video with a Statement or Tag Price to raise Attention
- Target Leads to a Page or Landing Page which ensures the Vistor he is on the right Vendor
- To become customer is easy and just a few clicks away. And when he wants to leave, you offer him 10% Coupon code, automated, if it fits into your budget.
If you following these basic principles, in combination of regulary analysis of the Analytics given to you with the powerful solutins pvy.swiss is offering you, you are all set to become successful in the market. But it requires discipline, analytics and sometimes a bit crazyness to change call to actions into somethings, which works out.
¶ Tools:
- PVYanalytics (with Goals, Tag Manager, A/B Testing, Funnels, Campaigns, eCommerce)
- PVYmailr
- PVYautomat
- PVYlnkr
- PVYbusiness-Suite
¶ Budget
You will need a budget, unless you have 100 Peoples who roll-out in certain region geruilla marketing with stickers and so one. A commonly proofed rule is, if you spend monthly 2000 bucks on Adwords or Banner or Video Ads, you gonna thrive from this an revenue by factor 10-15 a month.
¶ Marketing Campaign Reporting
There are extensive ready to use marketing campaign reports built-in, and you can define your own custom reportings with the buil-in engine in correlation with the Campaign URL Builder, and include metrics for:
- mtm_campaign (campaign name such as mailing_2024_11 or Blackfriday_Sale),
- mtm_source (campaign source such as X.com, google or facebook),
- mtm_medium (campaign medium such as email or cpc),
- mtm_keyword (campaign keyword),
- mtm_content (campaign content),
- mtm_cid (campaign ID code).
- mtm_group (campaign group).
- mtm_placement (campaign placement).
If you already have URLs tagged with Google Analytics parameters these are also supported:
- utm_campaign,
- utm_source,
- utm_medium,
- utm_term,
- utm_content,
- utm_id.
Which you also can import with the Import Tools, to save valuable times, or let it running and track it on your side.
¶ eCommerce
Designed for eShops, gives you valuable Insights of:
- eCommerce Orders received in Currency
- eCommerce Orders conversion rate in %
- Currency Average Order Value
- Purchased Products with splitting and procentual value
- Abandoned Carts, with Percentage, Value in Currency in Relation to % of Visits
With detail analysi for your Sales Process, and for all of your Products by Product Name, SKU, Price, Product Category with detailed reports how they perform.
¶ Goals
Configuring goals is one of the most important task on any website or application anylitics.
This is purely URL driven, combined with user triggered interaction such as event on a button “addtocart” click, download a case study, time spent, and can be combined with a goal revenue.
Combined with the eCommerce you see deep insights, like what revenue where theoritical possible, and what has been achieved.-
¶ Funnels
Funnels arae focused on Metrics, which being pulled from Channels, Transitions and gives you the absolute measurement to identify so called drop-off points. This allows your web developers and content marketing guys to improve the flow on your website to increase the conversation to become a real customer.
¶ SEO & Marketing Attribution
- Search Engine Keyword Entries
- Social Media Channels Conversion, Source and Transitions
¶ Seo Web Vitals
Improves your Website Performance, and indicates critical missing values, such as a missing ALT Image Tag, not ideal structure in HTML regarding H1, H2, H3, which are being indexed by the search engines and weighted for your Page Rank.
¶ Search Engine Keywords Performance
Meaningful insights and reports about used Keywords, which are being collected what your Users enters on a Search Engine who referres to your Website from their Search Result Page.
¶ Multi-Channel Conversion Attribution
¶ MOZ API Dashlet
MOZ.com is a popular paid SEO Marketing Platform, which helps Website owners to reach better visibility across Search Engines, and improving content trough an API driven and A.I Supported Service. It also let you compare your own metrics with industry average metric to give you an comparsion how good or bad you are performing. Everybody who understand that data driven analytics are nowadays essential to position your services and solutions ahead others, shall have a look into the offerings of MOZ.com
¶ Optimisation Analysis
PVYanalytics offers you a bunch of tools, to analyze and improve your online content on the fly with:
- Form Analytics - identifies Drop Off Fields
- Heatmap & Session Recording - Shows where your users are clicking most, or in realtime
- Media Analytics - shows where on player a video is often being dropped
- Users Flow - Deep insights how visitors are transitioning
- Transitions - let you compare almost everything with everything
¶ Campaign & Content Optimisation
With all features built-in, you or your team receive all the tools to make campaign and content optimisation with real facts and measurement based on the collected metrics. Additional features like A/B Testing, and the combination with other PVYapps, such as PVYforms, PVYlnkr gives you enterprise grade pro tools, you pay elsewhere a bunch of money every month.
¶ Customization & Aggregated Data Analysis
¶ Custom Reports and Fields
Using Customer Reports to create analytics reports customised to your specific business goals and KPIs, ensuring they focus on the most relevant data. You can also create custom_fields,for values which is present on your website, such a special field on signup-form, as an group-identifier, and include these into your Reports.
- Drill down into specific data for deeper insights into visitor behaviour and engagement.
- Save time and resources by automating report generation, enabling real-time monitoring, and providing cost-effective analytics solutions without the need for third-party tools.
¶ Roll-up Reporting
Roll-Up Reporting lets you easily aggregate data from multiple websites, mobile apps and shops into a Roll-Up site to gain new insights and save time.
¶ Cohort Analyisis
Track your retention efforts over time and keep your visitors engaged and coming back for more.
Thanks to pre-built selection and a custom Dashboard Builder you can keep a monitor to the things of your interest.
¶ Forms
Forms monitoring is nowaday important, since we drive more new customers from the digital online world to us, then a personal network makes it possible.
- Understand how visitors engage with your forms to find areas of improvement.
- Identify common visitor errors and validation issues within your forms, to enhance visitor satisfaction and conversion rates.
- Gain deeper insights into how different visitor groups interact with your forms and tailor your strategies accordingly.
Note: If you are using a standard CMS, such as Joomla, Drupal, Wordpress, creating and designing forms can be painful and iterations as well. Try PVYforms instead, it offers not only multi-language, its also offers logic routes specification based on answer. Often the Marketing or PM want to have certain questions answered, but many of such question shall come driven by answers, on later point. This helps to increase form completion drasticly.
If you are using PVYbusiness-suite, you also have an extensive form builder with lead capturing built-in.
¶ Tracking Spam Prevention
Beside of our PVYcaptcha, which offers you SPAM Protection for all kind of Forms, Rate-Limited Answering for A.I driven crawler and requests to keep you data clean and the website performance well, this Plugin allows you to keep the usual suspects away from your website content:
¶ Block tracking request from the cloud
Blocks tracking requests originating from cloud providers like AWS, Azure, Digital Ocean, Google Cloud and Oracle by fetching a list of their IP ranges. It should be safe to turn on if you are only tracking using the JavaScript tracker, as their tracking requests do not orginate from clouds, unless they use a VPN that routes data through cloud providers. The setting applies to all your sites.
¶ Block headless browsers
These are browsers without a user interface, mostly used for automation or intelligence reseachers. It should be safe to turn this on if you only have regular websites or apps. It can block additional bots and spam requests that otherwise would not be detected.
¶ Block tracking requests from server-side libraries.
Use this if only using JavaScript Tracker, as other traffic will be attacks or spam anyway. It blocks tracking requests from cURL, HTTP, Guzzle, and Postman.
Note: Do not use it if track data using a server-side SDK like the Matomo PHP tracking SDK, Java SDK, Python SDK, Android or iOS SDK, or other server-side programming languages. It shall be not activated, if you are using for example PVYapplytics, which is SDK based.
¶ Exclude Countries
Don’t track visitors from these countries. Visitors outside your target area will likely be bots or spammers, or you can use it to avoid privacy laws in other jurisdictions.
¶ Only track vistors from these countries
This excludes all other countries. The “exclude countries” setting has more info.
¶ Media
Media Analytics of your embedded Videos, Audio or Podcasts, is super essential today, regardless if you have own product commercial, (your marketing may think its awesome) video playlists, podcasts or content to audio features enabled for your blogs. Our PVYmedia analytics covers following Video Platforms:
- PVYmedia
- Peertube
- LBRY
- Kaltura
- Rumble
- Soundcloud
- Podcast Sites
- Vimeo
- Youtube
¶ What is meaningful measured?
- HTML Player (html5video, video.js, Youtube etc)
- Play, Pause, Stop, Resume
- Total Plays
- Play Rate in %
- Total played media duration in Total
- Total played media duration per Media Title
- Site Impressions
- Video/Media Impressions
- Total count of Media Finishing
- Total percentange of Media Finising, Global, per Page, per Media Title
¶ Media realtime Dashboard
What is being watched right now, and how it performes within 24 hours or last 30 Minutes.
- Realime Media Plays
- Time Spent Playing Media
- Most popular Media last 30 Minutes
- Most popular Media last 24 Hours
- Gelocation of Visitor of the last 24 Hours
¶ Video
Video Playrate and Media Average Finishing Rate are super crucial values and indicators, how your video content is performing in the real world, beyond the marketing guys imagination or video producers opinion.
¶ And you can have it drilled down per media title:
With such metrics you can make real world decisions such as:
Video didn’t performed to our targing group, because 90% drop-off after 40 seconds and only 1% finish it to its full lenght, which leads to discussion, what can be improved?
Shall we change the Marketing Agency or looking for an Audience/Customers who likes our Video ?
¶ Audio
The same analytics features and reports applies to Audio and Podcasts.
¶ A/B Tests
A/B Testing is sophisticated UI and Content Analysis in a real environment, and requires, that your Website / Content Management System or eCommercie System, supports A/B Testing. What does it mean?
Let’s assume you have Product Page on your my.tld/awesome-product and you are not sure, if you shall use a page wide header on top with a decent call2action section or a small container wide header with a more dominant call2action section.
You can do both variants, on a life system, and shuffle automatical for each new page visit between this versions. PVYanalytics A/B Testst analyses both pages independently with all features as on under the Behaviour /Pages but also do for you a live comparsion about goals and conversions.
- Stop guessing, start using data, and compare webpage versions to increase conversions.
- Compare various elements, including layout, design, copy, and more, while monitoring performance in real-time.
- Identify and address visitor behaviour patterns, so you can increase conversion rates and achieve better results from your digital efforts.
¶ Powerfull A/B Testing
- Original
- Small Header
- Wide Header
¶ Heatmaps
Heatmaps is a great tool to measure your visual content, how it attracts or doesn’t attract peoples by placing a Slideshow or any other Navigation or Conversion Element to your Website.
- Get visual representations of visitor interactions on your website, making it easy to understand how visitors engage with your content.
- Get actionable data to optimise your website’s layout, content placement, and visitor experience.
- Identify and address visitor behaviour patterns, to increase conversion rates and achieve better results from your digital efforts.
¶ Session Recordings
¶ Session Recording let you how an user interact with your website and content, in real time, since its record like movie its entire interactions including mouse or gestures on the page.
- See how visitors interact with your site in real-time and uncover valuable insights to improve visitor experience.
- Identify barriers and successful visitor journeys, leading to higher conversion rates.
- Gain in-depth insights into how visitors engage with specific content, forms, or elements, to tailor your content and design to better meet visitor preferences.
Please note, that in the European Union, it has to be reflected in your Privacy Terms when you use this on a production environment. It does not uncover any password from user interaction, but we recommend to use Session Recording on Beta Test and new Stuff you invite a small audience and check how they act with the features or site navigation.
We at PVY.swiss does use the Session Recording Feature on Development Releases but not not Production Environments. It does help to nail down issues or coding errors and let you see how the user triggered that malfuntion or error.
¶ User Flow
More detailed then «Transitions»and truly focused to the user flow, it generates you for each visitor log a flow chart, how he is navigation to your site. While its probably not super interesting on a per user level, you get indications, how your site navigation works in real life.
More detailed then «Transitions»and truly focused to the user flow, it generates you for each visitor log a flow chart, how he is navigation to your site. While its probably not super interesting on a per user level, you get indications, how your site navigation works in real life.
¶ Custom Reports
Beside of the built-in reporting templates and engine for each section, you can build your own reports, based on those KPI values which are important for you, and also include custom_fields you have generated for KPI measurement.
¶ Crashes
If enabled, it will give you insights on System Log Level of your Web or Application Server, parsing the logs to PVYanalytics, and lists you all kind of failures, including NGINX or Apache Proxy Settings and Code Errors.
¶ KPI Widgets
For each Analytics Sections, there are several KPI Widgets you can add to your Section Dashboard. You can also create a own KPI Widget based on Fields and Values which make sense to visualize. Furthermore, you can share public some widgets, for example to include into our main website.
¶ Website Management
¶ adding new Site or App
¶ Security Information
It displays you relatedd Information about your LAMP Stack or Libraries you use on that particular hosts, with Informations, when you should update certain packages due vulnerabilities or end of life of a PHP Version or whatever. Please note, if you are looking into full security, please consider to have look int PVYdevices.
¶ Site Groups
You can group a Main Website, some subdomains such as support.mydomain.tld and a Mobile App for example into ome Site Group, often referer for the Project Name itsel, lets say: MyProduct. When doing so, you will become especially on transitional values deep correlations of an particular user interaction.
¶ Tracking Spam Prevention
¶ Tag Manager
The Tag Manager from PVYanalytics outpaces everything you know from Google Analytics Tag Manager. Its so comprehensive and powerful, that you will find on the link a few wiki sites and video tutorials how to get the most thing out of it.
¶ Migration Tools
¶ Import Google Analytics
You can import your Google Analytcis Data for that Particular Domain/Subdomain
¶ Import Google Tag Manager
You can import your Google Tag Manager Data for that Particular Domain/Subdomain
¶ Advertising Conversation Export (for GoogleAds)
You can export and upload, if you use Google Ads, the related Data to Google.
¶ Built-in Metrics & Tools
¶ Device Dedector Cache
Gives you a comprehensive Visitors Device Analysis such as:
- Device Brand
- Devine Name
- Device Model
- Utilized Uplink
- Screen Type
- Screen Resoultion
- Browser used
- Browser Plugins installed
- Hardware Accelaration / WebGL Status
Thats all sortable metrics which you can easy query to get an overview of:
- iPhone 12max
- using Firefox instead of Safari
and make some comparsion to values with using Safari and you will probably notice differences in navigation of your site.
¶ IP GEO resolving down to City Districts
PVY.swiss is buying on a regulary base the latest available Database, to enable exact GEO Location Resolving. However, we do not go into the level of streets, houses or even Appartement Numbers, as an Internet Service Provider has to do based on regulatory obligations. We stop on City Districts.
¶ IP GEO allocation to Internet Provider
List you behind each Visitor Log the used Internet Provider beside its allocated IP Address.
¶ IP GEO allocation to Companies/Authorities
Resolves based on sources like RIPE, we resolve allocated Subnets (IPs) to Companies or Authorities. Its a nice and handy feature, which you may can utilize in a report for your sales team, if your services are gotten visted by XY.INC, or if you see something scary, you can call your Lawyer before its nocks on your door (Kidding, they often use TOR). You can also combine such KPI values, on occurrence with the personal custom alert option on your account.
¶ Activitiy & Audit Log
GDPR compliant Activity logs, and Corporate Level Audit logs are built-in.
¶ Integrations & Plugins
¶ AI Insights
You can optional activate A.I driven Summarizer on each Dashboard, which analyze your KPI values on this particular dashboard, and it summarize you very sophisticated into an understandable reports within a second. Please note, it will send a csv up to the A.I of your metrics, but since no personal data is being collected, it can be very useful to understand what’s going.
¶ Bot Tracker
Some say: The internet is full of shit, other says that the internet is full of Bots, harvesting Data for A.I and other Insights like hell. With the Bot Tracker activated, you can block out with the help with the Settings of “Tracker Spam Prevention” Settings on your personal account settings, all kind of Bots from obtaining Data from your managed websites.
¶ Custom Alerts
Beside of customizable report engine, for your websites, you can also create as mentioned above with an use case, to get an immediate notification based on triggered events happening on your websites. Can be from a 404 Messages to detailed type of Vistors. Currently supported is email and sms delivery, and planned is to integrate Push Messaging into a defineable PVYmessenger Channel (encrypted: ETA Q1/2025)
¶ PVYapplytics
While PVYanalytics is a wonderful place to improve your content and marketing campaigns, based on real user interactions and behaviours, PVYapplytics is the heaven for your Developers.
¶ Local Weather Reports
Well, you won’t believe, but like Moon-cycles, the Weather influence the People more than you think. And for certain websites, who may serve services or goods related to weather events, its always nice to know, how the weather is on your vistor locations.
It can indicate, easy, if you sold more of your hopefully natural sun-protection cream than last week, simply because its sunny and hot. KPI Values can be combined in Custom Reports.
¶ API
Based on OPENAPI, the system sports an API. We grant access over PVYcentral for some useful interaction to make it useful also for non Coders, in conjunction with the upcoming PVYflare, where you can auto-deploy new Websites / Application from various sources and integrate PVYcaptcha, PVYanalytics among other nice to have PVYapps automatically.
¶ Our Deployment Architecture
PVYanalytics is scaled up in a Multi-Datacenter Architeture.
¶ First Steps after Login
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¶ Read the docs
PVYanalytics for Web Publisher
PVYanalytics for Website Admins
PVYanalytics for Developers
PVYanalytics for Executives