¶ PVYmedia | Publisher Guide
As you may learned already on the “PVYmedia | Getting Started” Section, the platform is extremly powerful and lightweight in Design, utilising lates programming frameworks to keep the thing doing, what it shall do: Perform in fast Encodings, Deliver the content quickly and on scale to any audience, regardless how big these is.
While the PVYmedia | Getting started Guide is sufficient for End-user and get a glimpse overview of the solution at all, we discuss in this section a few commonly mistakes hobbiest and even pro or semi-professional users doing, as an guideance to make a few things smoother for your daily routines to get the things out to your online audience.
¶ Video Recording
Nowadays possibilities for Video Recordings are amazing and the Technology has changed rapidely over tha past years, new Codecs has been introduced both from Sony and Apple, which especially offers for the Post-Editing a new era, not possible before 2023.
To name just a few groundbreaking innovations, beside of Drone footage, we would mention the Apple Codec Red and the iPhone 15 Pro Max as such game changer, how videographer and film maker can utilize technology, with the help of A.I / Machine Learning or without.
But they are all hungry. Storage space hungry. And depending on your skills and ambitions, after post-editing in 60 fps you compile your Video probably in 4K Resolution. Thats fine, especially if your Video is aired in a Cinema by a 15 or 20 Meter Screen. But your Video File, lets say it contents 60 Minutes in 4K by 60 fps, is probably around 6-10 Gigabite, after you exported it from your Favorite Video Editing Tool such as:
- Davinci Resolve
- Apple Final Cut
- Lightworks Ease of use, lot of FX. macOS, Linux, Windows
- Adobe Premier
- Screenflow Powerful video editing & screen recording software
- Openshot (Open source)
- Shotcut (Open source for macOS, Linux & Windows)
Thats’ totally fine, if all of your Audience sports a THX certified Home Theater with at least 5M Diagonal 4K Screen Display. And we all know that all these great piece of Software offers you decent Options for Export your Master Piece of Artwork into different formats, even with compressing the file size with almost no compromises in video and audio quality. And this is exactly what you should do! Export it in a common widely acccepted format such as H.264 / .mp4 File Format. Or H.265 File format.
But what you shall do next, especially if you plan to add this nice piece of our Artwork to any Online Community, is following:
Compress it again.
¶ Why I shall compress my Video after Exporting it from my Video Editor again?
Well, there are several reasons, if you deliever your Content online:
- You pay for your Video Storage Usage
- You pay for your Bandwith Usage/Peaks
- Average TV Size global
- Average Consumption Device Type and its Display Size
Please note: If you use Davinci Resolve, you can render and export it accordingly in a desired size. They have pretty good compressor and rendering enginge, so compressing afterwards is not necessary. Shotcut, open source is also pretty excellent.
¶ Average TV Size in global in use 2023
Based on the global survey data from Statistica, 50% of all households world-wide, sometimes with multiple TVs at home, have a TV-Screen-size between 40-49 Inches (1.0 - 1.24 Meter) measured diagonal, and only 33% of them exceed this size in global scale, where the rest of 27% of the world households has smaller TV’s at Home.
That being recognized, let’s split these 33% of the bigger screens into the audience, where they reside:
- 27% Sport Clubs / Event Halls
- 23% Bar & Restaurant
- 21% Commercial Buildings
- 17% Business/Office
- 12% Households
If we take this latest figures and numbers above into account, and also reflect that the average Youtube User in 2023 consumes his movies not on a regular TV, but mostly on Smartphones, Tablets followed by Notebooks and Desktops, you will also get the idea, how the reality looks in 2024, beside of your Ultra-8K purist ambitions.
¶ Youtube Device Stats 2024
90% of all Youtube Videos are being consumed on Mobile Devices, where 10.3% is allocated to Desktop and Notebooks only from this 90% of average 1.1 Billion regulary users. The remaining 10% is splitted between TV as Devices and non-classified Setup Boxes.
Source: globalinsightsstatistic
¶ What do these figures mean for me as a publisher?
It means, that less than 10% of all major video platform being played on a real TV, even most TV Vendors have an Youtube, RumbleTV or Vimeo App built-in, or offer such as an APK Download and Install, since most of nowadays TV Platforms are Android based. It also means, that the Majority of your Audience who consumes your published content, consume it on Smartphone or Tablet.
¶ Does 4K or 8K makes really sense to stream from a Video Platform?
At PVY.swiss we believe, if you like to run our PVYmedia under your own domain to your own crowd, you are good to set 2K as the Standard for HDR Resolution Encoding, because a 2K Video still looks amazing brilliant even on a 55-60" TV Screen and it looks quite good on Beamer screen with 5 Meter in diagonal. But yes, if you really really want, we support 4K.
¶ How much diskpace one Video Upload eats?
That’s a very good question and we are glad you ask about. Let’s assume, we go with the default set of encoding profiles PVYmedia delivers you ready to use (others are pre-configured and ready to, just needs a tick for activation)
¶ H.264 Video File
A very short video clip, uploaded in a 2K 60 fps MP4 file-format 2 Minutes (01:58) in Lenght, Original Filesize of 309.1 MB looks like:
- 240p = 6.4 MB
- 360p = 9.7 MB
- 480p = 14.2 MB
- 720p = 25.9 MB
- 1080p = 65.1 MB
- 2160p = 118 MB
and the total disk usage equals to video media: 548.4 MB and the automated Video Preview File eats here around 1MB on top. You see, our Encoder Settings delivered to you, doing a fantastic job. The Time from Upload Start of that Video, until encoding and publishing took less than 4 Minutes. To show it in real live:
¶ The holy grail for compressing videos
Like for almost everything in Life, there is a solution. Or since 2009 - an App.
¶ Handbrake
Since over 15 years, one of the best Encoder, Video and Audio Compressor is the freely available Open source Tool “Handbrake” available for macOS, Linux and Windows. And it does a fantastic job. Please visit their Website and get familiar with it: Handbrake.fr
And yes, it saves you tons of space and without any visible imperance of your Videos. Its compression rate equals 300% or higher. And this saves you not only time and money, by uploading it to a Media Platform, its also faster encoded and distributed. Classically you would state its a Win:Win situation.
¶ Built-in Encoder Settings
The System will be deployed with all common used Codec options, and enabled the standard ones, so you are ready to publish straight away. You can enable more of them as SuperAdmin or define your own ones. The System is capable to handle 4K Resolution. However, to all the Purists out there, being said: 2K is far enough, you have to consider that many Users doesn’t have more than 40 Mbit/s in the global context, as shared bandwith with other users devices.
In the year 2024, the industry working default standard for iOS, Android, Linux, Windows, macoS Devices is by an guaranteed cross-platform support is still H.264 Codec from Apple, where V9 from Google and H.265 from Apple are only propper working on newer Devices with an OS released after 2023. That being said, playing or mixing with Codecs requires a little knowledge and shall be used with care.
| Name | Extension | Resolution | Codec | Description | Active |
|---|---|---|---|---|---|
| H264-240 | mp4 | 240 | h264 | Very Small Devices | Yes |
| H264-360 | mp4 | 360 | h264 | Small Devives | Yes |
| H264-480 | mp4 | 480 | h264 | Medium Devices | Yes |
| H264-720 | mp4 | 720 | h264 | Standard Definition | Yes |
| H264-1080 | mp4 | 1080 | h264 | High Definition | Yes |
| H264-1440 | mp4 | 1440 | h264 | High Definition + | Yes |
| H264-2160 | mp4 | 2160 | h264 | Ultra HD (2K) | Yes |
| Name | Extension | Resolution | Codec | Description | Active |
|---|---|---|---|---|---|
| H265-240 | mp4 | 240 | h265 | Very Small Devices | No |
| H265-360 | mp4 | 360 | h265 | Small Devives | No |
| H265-480 | mp4 | 480 | h265 | Medium Devices | No |
| H265-720 | mp4 | 720 | h265 | Standard Definition | No |
| H265-1080 | mp4 | 1080 | h265 | High Definition | No |
| H265-1440 | mp4 | 1440 | h265 | High Definition + | No |
| H265-2160 | mp4 | 2160 | h265 | Ultra HD (2K) | No |
| Name | Extension | Resolution | Codec | Description | Active |
|---|---|---|---|---|---|
| VP9-240 | webm | 240 | vp9 | Very Small Devices | No |
| VP9-360 | webm | 360 | vp9 | Small Devives | No |
| VP9-480 | webm | 480 | vp9 | Medium Devices | No |
| VP9-720 | webm | 720 | vp9 | Standard Definition | No |
| VP9-1080 | webm | 1080 | vp9 | High Definition | No |
| VP9-1440 | webm | 1440 | vp9 | High Definition + | No |
| VP9-2160 | webm | 2160 | vp9 | Ultra HD (2K) | No |
For Images, if you like to present Artwork or High Resolution Wallpapers to your audience, you have the option to upload following Media Formats in High Resolutions, where PVYmedia generates a Thumbnail for fast Browsing and offering High-Resolution Downloads:
- JPG
- PNG
- GIF
- Webp
¶ What else ?
We used to say, a good video is like a good espresso. It taste you from the begining to the end, and when you finished it, something remains in your memory about it, at least for a while (if you are a tiktoker, maybe your attention span is lower than the average, but for everything there is an excuse).
What we would like to state is, that the quality of a Video measured by its technical Paremeters such Resolutions, perfect streaming rate to the user client is one thing, and the other thing is the quality of the Video Content in terms of what values or informations are being transmited to its viewer. Which leads to a few other questions:
- What are the principles of a good video?
- What are the does and what are the dont’s for a good video?
- How you can measure the quality and acceptance of a good video?
For the first two questions, there are ton’s of really good books, ebooks and online courses available, which let everyone succeed, if the understand the principles of a such in general, can follow a script or bullet-list, and imparts knowledge or conveys exciting content.
¶ For the last question, we can say: PVYanalytics (GDPR/DSGVO conform)
Wait, did you not say, PVYmedia has no analytic built-in?
That’s true, and we even don’t use on our own PVYmedia Analytics to see, what kind of learning videos performs at best. Because we know, that most of our apps doesn’t need to much explanation at all, and with personal onboarding there are mostly happy. But, if you are a content producer, which monetize the video itself in a way, you want to know, or at least you should know how they are performing.
If so, you can order your own PVYmedia with PVYAnalytics, but also with a cookie consent to inform your users about. But, we like to state, that you will get much more details out, especially designed for video content, that you are eager to learn very fast, which of your videos are successful with proper measurements, since clicks and view counts are in fact meaning less for animated or video based content.
PVYanalytics has a media analytic tool, which let you identify relatively quickly, what is the average video completion rate, both in percentage and lenght, and on which point the visitor are dropping/leaving the video. This helps to find the root cause, and improve your video quality drasticly.
Learn more about PVYanalytics
¶ Content Description, Video Classification
On the PVYmedia Platform you have several, commonly used ways, to let you user know what’s about the Video you serve, as follow:
- Video Description
- Categories
- Language Flag
- (Rating)
- Tags
¶ Video Description
The Description Box is the most common way to tell more about your Video content, Story telling or it can be also used to set links to certain other Sites, both for commercial use or for Sources Information. By default we allow 1024 characters to be put in. As an Administrator of PVYmedia, you can this value freely in the backend of PVYmedia, as you like.
However, we recommend, to keep any Video Description below 255 characters, because the audience visit the PVYmedia portal to view a video and not to read a story book. Secondly, it is increasing the chance, to get read if its short and concise, rather the opposite if a user see a lot of packed in stuff there. And third, its also better to be short for SEO Optimizations, so you video gets indexed better in these search engines.
¶ Categories
Categories is one of the most useful way, both for consumers and for promoting a video itself, to be classified. By default we deliver a few basic categories such as:
- Art
- Documentary
- Educational
- Experimental
- Film
- Music Video
- Podcast
- News
but you can add so much as you want, and as it make sense for your own use. Each Video can be classified in more than one category, but it is noteworthy, that Consumer doesn’t like a Video being falsely classified, just because the Publisher want’s to get enlisted in most categories available. This mostly leads to down-votes of a video, even if the content may be brilliant.
¶ Language Flag
On PVYmedia we have introduced something not seen on all these Video Platforms out there: Language Flag, which can be displayed on the Video, used in “Search” and “Browse by” Feature. It allows for both, the publisher and the consumer additional benefits:
- Only User who understand the language watch the video, leads to less down-votes of a video in a community sense
- Better positioning to the targeted audience for the Publisher
¶ Subtitles
Supporting the industrie standards for Subtitles, you can add for each video one file for it. There are meanwhile also many a.i driven Generator for such a file online available, you just need to upload your video there, or paste the link to PVYmedia Platform, to get your video analyized and a file back. It does not only help for people with health disabilities such as deafness, it is on educational or news purpose and additonal way to transmit informations to the consumer.
¶ Rating
PVYmedia support a Rating feature, which is by default disabled. Ratings can be utilised in different manner, such as an “Age” classification for Adult Content, or Content with a certain degree of Violence, to display such additional informations. We recommend, before you want to utilize that feature, that you make a clear concept about, what and how you like to rate, and if only Publisher, Moderators or also Consumer can apply a rating to any published media.
¶ Tags
Keywords are very useful for classifications. But also for tags, you shall define a concept first, because many Publisher, Blogger they are using to much tags for an Article or Video, and tags shall be something, which are repeatable within your content delivery. This can be either topic specific, tech wise, such as: Review, Product, MySuperGadget, or: Politics, Agenda, Narrative to give a few examples. Use less tags, but such ones, which are like a common thread available and used in other Video Media or Podcast you publish, to let users quickly use these tags as an additional search option for more content in this direction.
¶ Optimum Video lenght
If you believe it or not, but the majority of the most popular videos over the past decace, which means 25 years now have an average video lenght, meme videos or failures/incidents videos not included, between:
- 12 - 21 Minutes
That means, that is more use full to make a script before, what kind of content or valuable informations you like to transmitt to your audience, then talking loose around a topic.
For sure there are a few exceptions, such as documentary, actual topics in deepth as an critical review for example. But only a few publishers, which have already millions as follower/audience, are capable, to transpond a message or topic over 40 minutes video duration lenght, where on average media publisher the viewer drops or pause the video usually by an statistical chance of 90% after 18-21 Minute the first time, and resume, if he resume it to a later time/date point.
¶ Most common Video categories which are exceeding 21 Minutes
There are not many classifiable Video Categories which exceed the 21 Minutes:
- Live Events
- Sport Events
- Educational
- Documentary
- Film/Theater
- Interviews
Where the first 3 categories unlikely reach million of viewers in the full event lenght, but may some snippet of the whole video will accomplish that, documentary and film likeley does reach millions of viewer, based on the popularity of the topic, combined with the popularity of the Publisher and its Channel.
Interviews, about Incidents, Political Issues, Agenda or Narrative Discussions are most successfully, if they kept short, but transmit a clear message about the topic, where only a handful interviewers on a global scale, reach millions view within a short period after the video is aired, and also succeed with average completion rate of over 80% of the published video.
¶ Conclusion
If you like to build up your own video community with regulary consumers, who consumes and spread your video content on scale, you likely want to keep it short, means not exceeding this 20 minutes. You have to consider as well, how much is the global spent video and news consumption per indivium. Let’s look into these figures more detailed.
¶ Average Global Media Consumption 2023
From our world population, which first time shrunk again in 2024 due various past events, down to 7.3 Billion Humans, with a heavy decreasing birth rate from minus 65% alone in the years 2022-2023, to an previous average birth rate of 0.68 kid / “registered partnership” between the years 2000 - 2020, which leads to a depulation rate of only 800 Million Peoples in approx 80 years from the year 2024 (proved by stats) only around 2.2 Billion People has access with an own device to the Internet.
Furthermore, from this global audience, you can reach in theorie around 1 Billion, since various other aspects takes a role, such as Country Firewalls, raising censorship in general, beside of cultural and language barriers.
That being said, the average daily media consumption varies by country, education level, gender, social status (employed, jobless) and in addition by Age of the audience drastically.
So, lets focus on our own territory for a while, since PVY.swiss resides within the heart of europe, the old continent, often celebrited as middle-earth, where we do not go by tables into to much details, since you can do your own research but just to pull some figures on the table:
- Age 14-20 = 75 min “Overall Media” consumption a day
- Age 20-35 = 84 mins Overall Media" consumption a day
- Age 35-45 = 57 mins Overall Media" consumtion a day
- Age 45-60 = 72 mins Overall Media" consumption a day
What does the term “Overal Media Consumption” means ? It includes reading newspaper, online or print, social media platform such as vimeo, youtube,tiktok, facebook, instagram and X/formely Twitter. Interestingly, the last one drags by proven statistics, a lot, or we can state already due latest publication in April 2024, the majority of the Online Users to its platform, run by Elon Musk, both in average spent time a day, video play time and, suprisingly in Ad-Revenue, where the losers of the recurring audience as visitors are primarely facebook, youtube and the legacy media. This shift has to do with various factors, which legacy media tends to ignore.
We can summarise this as the “maturity of the viewer” to think for themselves and form their own judgement, which is direct result of the global events between 2020-2023.
If we look these facts in the eye, it means on the one hand that X is a channel where everyone who produces content for their audience must be present in order to expand their audience, but also to interact with it.
¶ A list of successful Video Interviewers
Who are these Key Personalities, which can reach with their regulary Video publication exceeding 1 hour duration, each time Millions of Viewers globally, by an average Video Completion Rate of over 90% ?
- Tucker Carlson, USA
- Brian Rose, UK
- Jim Fergussion, UK
- Davide Icke, UK
- Alex Jones, USA
- John Rogan, USA
This list is not complete, but it shows one thing clearly: No one comes from central europe. When we look to germany, we have beside of the legacy media with almost 1400 News-titles (inlcuding Print Magazins) around 160 alternative Publishers, who publishes on daily, or bi-weekly base their content, in a country of 84 Million citizens.
¶ Lets look into some details
¶ Population 2024 USA
¶ Population 2023 Germany
In Germany we see an higher median age of the population. Both nations are fragmented into diffferent ethnical groups, where in the U.S english is as the primary language fully accepted, learned and spoken from 99% of the population, regardless if they have an spanish, irish, portugesh, or african background, and they consume the news or publication primary in the english language.
In Germany, you have also a very high fragmentation of the population, with a high dense of second and third generation background coming from muslim countries such as Turkey, Arab Countries and since 2014 even a drastically increased amount, which does NOT consume their news or video content primary in the german language, since parallel societies are an defacto standard in Germany since almost 40 years, where still a high number of the official german populations, does not even speak or understand the language itself in a level, which eagers them to consume news or video content in the german language.
So we can clearly indicate, that fragmented societies have different consumption habbits, based on cultural and language backgrounds. Consulting the stats, we can roughly estimate, that only around 60% of all german citizens consume their news and video in the german language itself, which lowers the audience on a drastical figure downwards.
Things such as demographic patterns, cultural and language based backgrounds, has to taken in consideration as Publisher. But if we do a deeper analysis, we can also see, that the english based language has a fare higher reach on a global scale, then the german one. Secondly, if we analyse and compare the style how the most successfully english speaking Publsiher in the Category “Interviews” orchestrating their interview partners, and how the most successfully german speaking Publisher in the Category “Interviews” are doing, with a drastic lower reach in terms of average views and video completion, we see further differences.
¶ Most popular Video Content Producers in Germany 2023
| Channel Info | Influence Score | Followers | Avg. Views | Posts | 60-Day Eng Rate | New Video Avg. Views | Total Views | Country Or Region |
|---|---|---|---|---|---|---|---|---|
| 1 Tsuriki Show |
77 | 30.3m | 3.9m | 4.0k | 5.7% | 1.6m | 37.8b | Germany |
| 2 Younes Zarou |
48 | 22.6m | 719.5k | 3.2k | 2.5% | 488.6k | 20.6b | Germany |
| 3 Kurzgesagt – In a Nutshell Free |
70 | 22.4m | 14.5m | 227 | 12.4% | 2.4m | 2.8b | Germany |
| 4 Dhruv Rathee |
53 | 20.5m | 4.8m | 618 | 73.5% | 14.8m | 2.8b | Germany |
| 5 boxtoxtv |
57 | 19.9m | 942.2k | 1.2k | 17.4% | 3.4m | 14.9b | Germany |
| 6 HaerteTest |
56 | 19.6m | 502.9k | 1.5k | 0.2% | 29.5k | 3.3b | Germany |
| 7 Crazy Frog |
31 | 15.5m | 143.5m | 49 | 4.4% | 0 | 9.1b | Germany |
| 8 Secret Vlog |
74 | 12.9m | 1.4m | 2.6k | 20.8% | 2.7m | 13.7b | Germany |
| 9 Ice Cream Rolls |
43 | 12.3m | 132.7k | 2.4k | 0.4% | 41.8k | 1.7b | Germany |
| 10 Electric Squad |
75 | 11.9m | 1.9m | 230 | 13.9% | 1.5m | 1.1b | Germany |
| 11 The Global Animals World |
74 | 9.1m | 5.4k | 3.7k | 0.1% | 5.2k | 10.1b | Germany |
| 12 German Spidey |
73 | 8.7m | 266.8k | 1.3k | 1.1% | 55.3k | 9.3b | Germany |
| 13 Ameer Bros |
58 | 8.6m | 4.1m | 277 | 1.7% | 0 | 1.6b | Germany |
| 14 freekickerz |
71 | 8.6m | 631.9k | 1.6k | 1.5% | 111.2k | 2.4b | Germany |
| 15 The Voice Kids |
65 | 8.5m | 400.9k | 1.6k | 3.5% | 290.4k | 2.9b | Germany |
| 16 Rammstein Official |
58 | 8.1m | 9.8m | 157 | 1.7% | 0 | 5.9b | Germany |
| 17 Dave Ardito |
59 | 7.5m | 7.3m | 239 | 90.7% | 6.1m | 3.0b | Germany |
| 18 COLORS |
46 | 7.5m | 663.9k | 1.0k | 1.0% | 56.9k | 2.9b | Germany |
| 19 TikTokTunes |
66 | 6.8m | 1.5m | 1.1k | 4.9% | 300.3k | 4.4b | Germany |
| 20 ag_soccer team |
70 | 6.3m | 852.4k | 1.2k | 37.9% | 2.3m | 6.5b | Germany |
| 21 Kontor.TV |
69 | 6.3m | 168.3k | 2.6k | 0.6% | 36.3k | 7.0b | Germany |
| 22 Julien Bam |
68 | 6.2m | 8.9m | 244 | 5.5% | 0 | 1.7b | Germany |
| 23 Ali Omar |
48 | 5.8m | 752.1k | 853 | 1.4% | 0 | 682.1m | Germany |
| 24 Unique Vibes |
46 | 5.8m | 1.3m | 1.2k | 1.5% | 63.3k | 3.5b | Germany |
| 25 BibisBeautyPalace |
69 | 5.8m | 1.7m | 942 | 1.3% | 0 | 2.9b | Germany |
| 26 growingannanas |
41 | 5.8m | 1.6m | 889 | 24.4% | 1.3m | 2.9b | Germany |
| 27 briQle |
41 | 5.6m | 345.3k | 119 | 1.2% | 61.1k | 1.4b | Germany |
| 28 DW Documentary |
17 | 5.6m | 353.1k | 1.1k | 4.4% | 232.1k | 831.1m | Germany |
| 29 nadinebreaty |
5 | 5.4m | 913.7k | 1.4k | 19.0% | 963.9k | 3.9b | Germany |
| 30 DW Documental |
40 | 5.4m | 1.0m | 617 | 8.5% | 444.9k | 1.3b | Germany |
¶ What does it mean?
The table clearly inidicates, that in the top 50 of the most popular and succesfully video content producers in germany, there are no german content producers anymore who leads the charts. The very popular German Soccer Team “FC Bayern” shows up on Rank 43. The first legacy media shows up on Rank 40, “Deutsche Welle” which is predominantly a transatlantic vessel.
If you take these published and publicly accessible facts to heart, this clearly shows that the domestic German video and content producers have long since lost the race, even on home soil. Source: Socialbook
¶ Where are the “Brian Roses or Tuckers” in Germany?
It’s a very good question. We all know, that there some incidents from the Big5 in Social Media during 2020 - 2022, changing of algorythms, censorship, channel banning and so one, so all affected alternativ Media and few of them where really high-calibre media experts, had to raise their own video platforms, to keep their subscribers feeded. Beside of these facts, many where confrontent due the harsh course of the good old germany government, with the loss of your business bank accounts because you stood up against the narrative.
But it happened as well in UK, and even the country of freedom, in the United States, Canada until down to the Kiwis. So, if we are looking of one of the most influencing top level alternative media producer, Artist Name: Ken Jebsen, his most successful Video was early 2021 when he had an appearance as “Jocker” which reached around 5.5 Million Views, including Youtube, Peertube and Telegram Channels, where his other high class media production titles reached between 125’000 Views to almost 560’000 Views on Youtube between 2014 - 2020.
¶ So what does the German Media Producers differently or even wrong?
In 2022, the writer of these Article made Video Weekend with Popcorn, invited a mixed crowd different ages, and we watched Videos from all the protagonists listed above, both in english and the few in germans. One common sense all agreed on this weekend was following:
The most succesful english video content producers, they have charisma, also being alpha journalists, but they focus on asking the right questions and let the interview partner have their say 90% of the time. If you compare the airtime in the percentage level to the most succesful german speaking video content procuders, and we focus here only in the category “Interviews”, we see that this ratio looks much different. The German Video Content Producers acts more like an Actor and push his hown personality more dominant into the fore ground than they english speaking oponents. This is not primarly bad, sometimes needed to outline the context of the hole disucssion, but it harms one thing: “The Story Telling”.
And any Video Content, regardless if its educational, political, or even gear review, is all about story telling. Story telling from the Guest as Interview Partner, not from the Personality as Interviewer. Or as one Lady stated on that Video Comparisation Evening: The German Video Producers does in Average to match “Blah Blah Blah”, and often as viewer you feel, that the Interviewer seems to be more important than the interviewed Partner itself.
So as brief analysis, the german video producers has a different stand based on various facts given inside the country, but also different habits. There is also a different culture on social media with the engagement of these producers, but thats another story.
¶ Still want to publish Video Content, right?
We are glad about it. With the short analysis above we just want to outline, that based on the ambitions, scope and targeted audience, you need to have a good concept, unless its for educational purpose or a small community, to keep the funny moments in a private circle. And yes, we agree to the fact, there are many alternative media platforms out there. But we are confident for our own customers, that they have high class and handy solution with PVYmedia, regardless how ambitous their plans or audiences are.
¶ How about Embedding and Sharing?
You can easely share a Video and it will display on Social Media a Preview and some context Informations from your media. In general you have 3 options:
- Copy Link
- Copy Embedding Code (fits into any static website or app)
- Share directly to almost any important Social Media & Chat Channel
¶ Video and CMS Plugins
You may also want to read the Developer Guide for PVYmedia to learn more about how you can adjust your existing Content Mangement System for quickly adding your latest video anywhere in your content.